Tuesday, August 28, 2012

The next Buick LaCrosse Super Sport


Edmunds and several leading automotive blogs are theorizing that Buick finally go ahead and build a sport version of its popular LaCrosse midsize sedan. Unlike the original model, the car will be given a true roadster Buick seeks to inject a little 'youth in its aging model line. This is big news for Buick, which has built a true youth oriented car since stopping production of hot-rod Regal Grand National in 1980. Will the Super Sport be enough to help Buick recapture a lost segment of the market? What remains open to debate, so let's see what Buick is planning with the Super Sport and then you can decide for yourself.

For the past few years, Buick has been near the top of customer satisfaction surveys and more quality. After years of languishing much further down the list, Buick decided to truly emphasize quality and that the move has paid off. However, quality cars are one thing, while the cars are another interesting. Quite simply, Buick has not been building cars that are high on the list of "wow" factor. Sales have remained flat as the age level of its customers has continued to grow. Anyone who understands the business of cars will tell you that you must continually appeal to a younger audience, in order to grow and prosper. We say that even younger AARP drivers have not been very attracted to the current Buick model line up.

As for the Super Sport goes, the machine is based on the concept of Velite a machine that is always present at the exhibition of cars in recent years. Just like the Lexus SC430, the Super Sport will be high-level aims buyers attracted by a combination of luxury, style and premium performance. While drive train information has not been finalized, reports of a 300 hp V8 being offered has been circulating. Probably, this engine will be paired with a six-speed automatic. A 3.6L twin turbo producing over 400 hp has been confirmed for Super Sport, but that engine choice might be scratched if gas prices remain historically high.

Information about specific Super Sport features is rather limited, but if the machine is worth the concept Velite, buyers can expect the following with the Super Sport:

- Heritage styling based on a drawing late 1930 Buick boat tail. Buick recognizable waterfall grille design coupled with decorative side portholes are also expected to appear on the Super Sport.

- 20-inch front wheels and 21 inch rear wheels, rear wheel drive.

- Leather 2 plus 2 seating.

- A retractable hood that fits perfectly in the trunk.

- Comprehensive services including car and OnStar XM satellite radio switches integrated into the dashboard.

Beyond what has been listed, the rest is speculation including possible build and release dates for Super Sport. GM's current financial woes will impact the final decision on the construction of this machine, but if permission is granted a 2008 or 2009 release is possible.

Yes, Buick needs a car of this caliber to breathe new life into a rather interesting line up. Prices for the Super Sport will probably exceed $ 40,000 limiting the car's appeal to those with significant means. Still, if Buick is able to pull it out of the Super Sport, can pave the way for further changes to the model, possibly opening the door for a Regal inspired drive to the line up. Now that would be great news for a brand that needs a fresh injection painfully young .......

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