Consumer Direct Marketing - Do not leave the mortgage business without E

It can be very happy in contact and schmoozing Realtors / Agents / Builders and asking for their business or, possibly, the purchase of cable and compete with three or more for mortgage originators. But, there are many loan officers and mortgage brokers who work with prospects, buyers and home sellers, many months before you even think about contacting a real estate agent / agent.

It's called "Consumer Direct Marketing" and mortgage professionals who are incorporating this principle into their marketing programs, are ahead of you. And yes, it's just marketing to consumers, prospects and customers for a long time before deciding to make a mortgage decision.

The mortgage professionals who use it have seen the writing on the wall and the changes taking place in the mortgage industry. I'm sure you've experienced the fact that many Agencies, Realtors and even some manufacturers now have their own mortgage companies. They are competing head to head with you and receivables originated themselves. They control lists and now they are trying to control the entire transaction, including the mortgage process and eliminate you from the deal.

By selling direct to consumers in advance that you avoid this possibility. You establish a relationship, a bond, and improve your position as a trusted financial adviser with your contacts. They're even approved for a mortgage in advance of further strengthening its position and completely eliminating the competition. A Realtor / Agent / Builder would be out of their mind to suggest that clients start the mortgage process again with a new loan officer and a new society. After all, the loan is approved and a quick closing is far from guaranteed, is not it?

Here are a "consumer" Direct Marketing a few methods that could be integrated into the marketing program to ensure the success of mortgage:

1. You can always sell to the existing database per month with timely mortgage information and credit cards, articles and reports.

2. It is possible market for sale by owners (FSBOs) and help them sell their homes and pre-qualify and pre-approve their prospects for them.

3. You can market for the first time home buyers and pre-approved for a mortgage loan in advance and before a real estate agent / agent is involved.

4. You can market to anyone, providing free articles and reports such Refinancing Tips, home buyer tips, advice, mortgage advice, People make mistakes when shopping for a mortgage, and the like.

5. You can market to divorce lawyers, financial advisors / planners and CPA to gain partner and the prospects for new mortgages.

Yes, the mortgage business is changing. Do not be left behind ... and not that "old dog" who can not learn the tricks for the new production. Change the way you originate the loans and will continue to prosper in the mortgage industry .......