Promotional Products + = Direct mail Replies

We receive so much publicity now, through the e-mail, Internet, television, radio and billboards. We learn to tune out some messages and choose carefully what we open our mailboxes. Many pieces of mail are sent directly to the trash without a second glance. As a marketing professional whose job is to capture customers' attention and generate responses from direct mail strategies, this can be a challenging task. However, there are some possibilities that should not be overlooked. Promotional products can make a difference. It 's true. It has been shown, by leading experts in the field of market research. When a company includes promotional items along with sales letters direct mail, response rates increase dramatically. Consider the following:

1. Sent promotional gifts solidify the name of your business' in the minds of potential customers. You remember them. When children need back-to-school clothing, recipients are more likely to remember, on the basis of the inflatable balloon that is sent. Similarly, when the heating and air conditioning needs repair, custom refrigerator magnet that serves as a reminder sent to your company. The need to search the yellow pages or ask around the neighborhood for the names will be deleted when the public already has some exposure to your name. The direct mail and promotional products coupled with customer and improves memory.

2. The combination of pieces creates feelings of gratitude of the client. Studies indicate that when individuals receive an item of value, encourages a sense of obligation. When customers open the packages to find gifts that are appreciated, choosing to overlook that in comparison to competitors based on the initial contact and support.

3. Promotional products create curiosity. When the recipients check their mailboxes and find odd shaped packages or envelopes that obviously contain something of mystery, the wheels start turning in their minds. At first they may have little intention of responding to your offer. However, the mystery contained in the package may be too much for people to resist. After finding your article, the odds that they associate with your company grow magically.

4. Moreover, free gifts contribute to an element of suspense. One effective technique involves sending a series of packets at various intervals each containing a unique object and reflective which corresponds to the possibility time sensitive. After the first was opened and examined, it can be difficult to resist further arrivals. People want to know what's coming next. They begin to anticipate and look forward to the following pieces of direct mail. Of course, this greatly affects their relationship to the company and its image.

While there are many benefits, consider that there are ways to help ease the expected result. Protect your efforts to check in with some of the ideas that follow. You obviously want to see the fruits of your labor, and take time to review the following tips can work to your advantage.

- Contact your local post office. Some promotional gifts, though small, have the potential to puncture thin packaging. Ask the appropriate methods of sending these items.

- Know the consequences of using odd-shaped containers. While the tubes and boxes of large dimensions are attractive and can inspire curiosity, can be a drawback if you force the recipient to go to get them. If a package fails to fit into a mailbox and the postman leaves the warning that failure of delivery, the customer may become dismayed. They may be disappointed after having traveled to collect your mail and find the direct mail piece. This could be bad for your wishes to facilitate the starting of the customer.

- Creating professional packing. Use computer labels, envelopes standards, and avoid the addresses written or sloppy appearance. If you want your mail to be taken seriously, must be presented carefully. In addition to looking respectable, should not arouse any feelings of unease or discomfort among the recipients.

- Doing some basic research of the population could be useful. If you are taking the time to customize an item and pay for shipping, make it worthwhile. Include something of quality to impress potential customers. It need not be expensive or large. However, a creative or thematic approach works well. Make sure your artwork is professionally done.

Become aware of what works and what does not work it saves effort, time and resources. These basic principles should be sweet and warnings to help your direct mail campaign. Competitive companies know that promotional items among the seriously affect the response rate of sales letters....