Monday, August 27, 2012

Double-Sided Business Cards - great marketing tools


We can only be grateful for the smart guy who invented double-sided business cards! Not only do they provide contact details of their company, they also offer important details on services that specialize in

The problem with traditional business cards is that they do not say much in terms of what they really do and what makes you stand out from the rest. For example, if you are the owner of EZ Manufacturing Company, and that's all it says on your business card in addition to contact information, the person who gave you the card can finally forget what they really do.

Double sided business cards, however, offer much more in spite of their higher printing costs. These calling cards can provide resourceful information in front of the usual, plus the reasons why you are the best in the business on the back.

A highly paid consultant who earns his living by giving lectures and seminars makes full use of these double-sided business cards. They have their contact information at the front, including the URL of its online portfolio and your e-mail, while the back shows a bulleted list of topics of the seminar specializes in.

Its double-sided business card, then, is something like a mini-brochure that helps people to think of him every time you run into these issues. Moreover, he makes it always updates these double-sided business cards as its themes of seminars evolve.

Small Business International

Smart entrepreneurs who constantly meet with professionals from other countries make use of bilingual double-sided business cards - ie, cards that contain text in English in front, plus the same information in another language on the back. How brilliant is that?

This idea allows you to achieve your international counterparts and give them the impression that you are willing to go out of your way to make things more convenient for them.

You can pay for freelance translators also translate the text you want to put in your two-sided business card for a minimal fee. In fact, whatever extra you pay for a business card double sided business cards are worth it, if that means attracting more customers to your business.

Be aware of customs and traditions of the country you are visiting to make the meeting smooth. In Japan, for example, it is customary for business cards to be preferred and accepted using both hands, often with a respectful bow.

There are also cards that make use of paper that is the double of regular business cards, but folded in half. This is a very practical way to provide space for any other information you might want to include. If you are a restaurant owner, for example, you can have a map to your restaurant in one of the panels of your double sided business card....

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