SMEs in the International Market (I)

Marketing in Action: Purchase only those actions that you can hold in your portfolio carelessly, as well as market closed for 10 years. "Warren Buffet Overview, scope. The dynamics of economic scenarios is very active in the present, where companies have their products and services that have good management, adequate resources can achieve market goals that provide good profits and SMEs consider developing new markets may choose to provide feedback once their weaknesses, they worry about generating, delivering products that benefit them and allow to enter international markets more, when in the case of Venezuelan scenario, despite its political instability, high inflation, the government has launched a new openness to foreign trade alliances, bilateral trade with large emerging markets and powers world where you need to know to take the opportunity that presents itself. The graduate program quality management and productivity, as well as specialty program market, considered important to take into account the role of SMEs in Venezuela, especially the industrial belt of Carabobo worry that these companies to analyze what should be their role to the new economic openings Through seminars that are taught in addition to knowledge are provided in the respective chair of marketing and international trade, it is strongly to assess the reality of SMEs, more in a present where many have closed as a result of political instability, state action with their programs, taxation, exchange controls have affected the more those who were not prepared to meet the challenges.

This program fully aware that the international investment represents an opportunity for expansion in business and more and more companies decide to tackle new countries to launch their products within these companies we have a greater number of SMEs each day, even though export is always a risky operation, as it dominates minus the political, economic, social and cultural development. From there, many of the decisions may not always be successful. Therefore, knowing in advance the characteristics of each country is a prerequisite to ensure success. It is suggested to objectively evaluate the role that benefits the decision to enter international markets, to use a SWOT, to provide adequate information to make assertive decisions. In this first part, emphasis is placed on the scope of this role and the impact will be manifest to enter international markets, this requires considerable scope: • Selection of the market to develop, based on analysis and market characteristics you want. At this point requires an investment that many SMEs can not afford, therefore we should support government plans or based on analysis of experiences of its competitors.

• Evaluation of potential and current characteristics. Lets take into consideration issues such as: population, income, buying behavior and market potential. • Establishment of a penetration strategy that allows market set goals. All under the perspective of the study and consideration of the balance of payments and trade balance of the country that wants to penetrate in addition to their economic reality development perspective, particularly economics, politics, education, etc. Impact: At the present time, the pursuit of internationalization to earn income in foreign currencies (like the dollar) can lead to the Venezuelan SME managers to direct their production to other countries neglecting the satisfaction of the Venezuelan market demand. Consider the behavior of the dollar with the economic crisis facing the world economy. Consider the advantages of the Euro, its stability, to determine which currency you are more likely in your trading. Or more optimistic outlook to share their low production levels with the international market who wish to penetrate. If done the study, analysis of markets to penetrate, conquer, taking into account the opportunities it provides, its conventions and benefits, economic security, competitiveness and all that favors the decision to go into them.

SMEs management must be based on a department of markets where its management with a good marketing training should make use of a SWOT to determine what is the reality of the country and assess the possibilities of starting a new international openness that is favorable. In the next article will make a SWOT analysis can help you visualize the international versus national stage and make the decisions it deems appropriate to SMEs in their charge. (To be continued .-)