One case in which quadrupled Sales

A friend, who later became a customer, not so ceased to be a friend, bought a pneumatic gun factory to paint cars with three partners. The plant, which is a town in the Province of Buenos Aires, was a factory that was making losses, staff were dismissed and costs were reduced to a minimum. So the purchase price was affordable for the four partners. Began to change many things in the factory, modernize, hire more qualified staff, investment in machinery and publicity. In some months the factory was selling well, but there was no profit to justify the investment. When I discussed the situation in mid-2010, I proposed a campaign on the basis of fundamental Internet, and try to use all the tools that are available to any trader to make your business more profitable.

When I told him it would cost to leave in our hands the whole process of promoting your business, strongly agreed, and told me that what they sold, as was very specific, it was hard that people were looking on the Internet.

That's when I took a sheet of paper and started doing some numbers for me to understand. At that time, we had 10,000,000 of information users in Argentina using the Internet. And I started to make some accounts. Of the 10,000,000 of half seek entertainment users. Of the 5,000,000 remaining half are users "intellectuals" seeking information to cultivate and learn, then we are looking to buy some 2.5 million, seek to compare price, quality, reliability, seeking to satisfy a need. Always doing low numbers, not to cheat, or create a false expectation, so we can have an additional margin to surprise our customers, we agree that only 1% of these users are looking for something on paint. Or 25,000 Internet users search for homes on paint, wood, cars, motorcycles, boats, etc.. Of those 10% users are looking for something on paint for cars. Being pessimistic, 2,500 Internet users, only 1% look to paint cars with "air guns", so it is a day in all of Argentina 25 people who want information about that item type. Then there was the campaign to focus on those 25 people per day looking for what my client sold. Making a good campaign can attract and considered satisfied if you get customers to become 12% of those people.

Perhaps not the first time you enter our site or receive our offers, but the average in this case was 3 people per day as new customers. As a website, or the tools we use, do not take rest, works 30 days a month, so we get 90 new customers buying the product. That is, the year can have 360 ​​new customers. And so, we are on track to that.

Now we get surprises. Of those 90 clients a month, most buy a single product, but we found that there were orders of 50, 100 pistols, and demanded that those who were distributors or large hardware stores across the country. And finally, the biggest surprise was when someone in a Castilian quite difficult to understand, we requested information about the product, as it was in Porto Alegre and was interested in quality and price being offered. That began to devise a parallel campaign, exclusively in Portuguese, including website and extended the offer to neighboring countries, particularly Uruguay and Chile. The result was that in eight months has quadrupled turnover, it began exporting to Brazil, Uruguay and Chile, and the time until an appropriate structure is armed, you can expand export to other countries, but for now this is just a project.