David Beckham's position and its position

Beckham is a controversial player who, despite their unquestionable quality, it is almost better known for other sporting activities. Even so, it has a record that is not affordable for many. David Beckham is a midfielder of high quality. Even his detractors admit that, with respect to the quality of his passes and his precision free kicks, has few rivals. It is also a player, despite appearances, very professional, as recently defined Gatusso AC Milan teammate. His natural position in the field is that of right wing or in midfield as an organizer, or even half a point. Therefore, we could say that has some versatility, but always in order. The football example serves to introduce the importance of a correct definition of the positions within the company, and how important that the characteristics of each worker conform to the post and the idiosyncrasy of the company. While Beckham can play multiple positions, it is difficult to make a living as a striker, although I'm sure that a coach would pass through the head (remember when Clement took the keeper inside left Molina, a Spanish national team party, and almost scores a goal).

And what is more certain is that as a goalkeeper does not go far.

Thus, in the company each employee must "play" in its rightful place, working with the team, and be better equipped for some posts and others will be more prepared for others, which explains why many times a worker had done a brilliant job and is shifted, came to play a mediocre job (for example, the classic case of a seller who is promoted to marketing director, a post to which is neither trained nor fits him personally). For Moreover, would the issue of positioning. That is, how the product is perceived Beckham. Beckham is a player of great quality, professional and enviable track record with a: 100 caps, only English player to have scored in three World Cups, winning several Premier League in England, Champions League, Intercontinental Cup, and piece Key in the league won by Real Madrid Capello, after spending half a season on the bench for a technical decision (which shows his professionalism). However, many football fans see as predominant his other facets of the advertising icon, married to Victoria Adams, Posh Spice ... Whereupon the football goes into the background, by poor positioning, ie, Beckham has failed to clearly position itself as a player, has not been clearly established in the minds of consumers which is the basic product benefit (footballer).

In reality, in this case is likely, perhaps influenced by his wife, more correct to say he did not know would say that would not (because the economic benefits derived from advertising and "selling" their lives have been much higher than those derived from his role as a player, despite having cache star of the sport).