Wednesday, September 12, 2012

Establish a Non-Profit Member List


A strong base is the life blood donor of any non-profit organization. Having a list of members who contribute to the organization on a regular basis not only keep your non-profit solvent, but keep it thriving. The people on your list of members is not just financial donors, members invest time, thought and effort too. Are your post with the outside world, spreading the message by word of mouth, by sharing their passion for the organization and its work with those around them. You really can not buy press like that. For all these reasons, there is no task more important for long-term success of your non-profit than building maintenance, and growth of a strong list of members.

One of the hardest parts of starting a non-profit organization is to find donors to support first. Once you have established your organization within your community, a number of other tasks that go along with the maintenance and growth, but when you're starting from scratch, finding donors can feel like a full time job. In fact, depending on the size of the non-profit, it could be. If you have a marketing department, hiring a marketing consultant or just put the hat marketing for a few hours a day, you must have a clear marketing strategy to reach potential donors and build your list of members.

You have a lot of options when it comes to getting the word. Most nonprofit organizations be useful to advertise at some point, especially before your fundraising event in the first place, but the purchase of advertising space is not the only way to reach potential donors. In fact, if you go this route, you may not buy time for everyone to try various approaches local media and ask for time or space given to advertising. But the dollar does not stop at advertising. The organization must always have an ongoing strategy to raise awareness about the issues you're working on. This may mean keeping educational sessions, attending community events and fairs, posters in common areas, sending campaign materials to raise awareness, and even going door to door. The more information you can get out there, most likely you will be able to reach potential donors, both literally and emotionally. The more you're involved in your area and your community, the better.

Of course, drawing up a list member is only half the battle. It can be easy to let users take for granted once you have established a relationship, but new non-profit organizations do so at their own risk. It 's your responsibility to continue to update current members on the progress of your job, your past successes and your future goals. You have to keep the members engaged in the operation of their organization to remind them because they keep sending money, year after year-nonprofit can not afford to let its members lose their focus and resolve.

You can keep the members busy with sending regular status reports and letters. Newsletters, either physically or sent via email, are a great way of keeping in touch with your members. Do not make your members feel like grandparents to receive updates from duty-grandchildren will use these letters as an opportunity to share the joy of success and fostering a sense of solidarity within the community members.

In addition, you should also remember the members of how highly you value them. Letters of thanks, especially after significant events or special donations, are always a good idea. Finally, you can take a moment to appreciate your current members and encourage new ones the same time-sponsor events where existing members may bring one guest, to stimulate new interest and keep your growing organization .......

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