Digital Signage is not the end of the billboards?

There was a time that if you wanted to advertise out of the house would have been forced to hire a large board bill or pay someone to attack posters for you. However, advertising High Street has gone through a revolution of late.

There are more posters, billboards and other traditional print media the preferred choice for any outdoor advertising, now our streets are now filled with high multimedia devices such as plasma, LCD, LED and other outdoor digital signage systems.

The advantages of digital outdoor advertising compared to traditional media such as billboards are many times. Digital signage is modern, attractive, vibrant, dynamic, flexible and easy to edit and manipulate.

And now, with the cost falling signage LCDs (and plasmas) technology is also very cheap. And while the initial outlay of a screen and a fence to protect outdoor digital signage will require some investment, with modern screens and a good quality LCD waterproof housing, the digital signage system can last for years.

Traditional billboards and print media is obviously cheaper to produce, but when you consider that any announcement that needs to be replaced not only requires new prints to pay for someone, but must send them, the long-term costs can soon exceed those of digital systems.

And digital signage is much more attractive and engaging in traditional media. We all used to see posters and billboards to soil our high street which is very rare that attract our attention.

However, digital advertising is still a novelty about it that makes it more attractive and more appealing to the eye of traditional print media and, while it is doubtful that the digital signage entirely replace the high street or bill posters, Most people will agree with contemporary screens positioned around the area are much more appealing than half of torn posters and peeling .......