Sunday, September 9, 2012

Doctor's PR Ten Reasons to tell you that it is time to hire a publicist or public relations firm


Today's businesses and professionals wonder how to know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten main reasons that provide the confirmation you need to hire a publicist or PR firm.

1. The press releases that have prepared and presented never or very rarely used by the media.

2. There is a significant lack of internal PR experts within your company.

3. Your media kit is not designed to be consistent with the image and are not designed with the flexibility to be adapted to the different needs of the media.

4. There are no established significant relationships with the media and therefore are easily ignored. And there are solid media contacts lists.

5. There are real strategic communications and public relations plan for the company.

6. The efforts put forth to opinion pieces, "letters" effective pitch and media kits are totally ineffective.

7. There is no follow-up of all press releases, pitches, history, etc.

8. Your competitors are constantly in the press and electronic media, and are nowhere to be found in the media.

9. You are turning down opportunities to interview because they are not prepared and not have someone to handle requests for interviews.

10. Not benefit from increased awareness of your business, products and / or services through the media exposure.

If you and your company identify with these reasons and are unsure of what to do, how to do, when to do it, and that to do with it, please contact Glenn Ebersole through his web site at http:/ / www.prdoctor4u. com or e-mail to jgeprman@aol.com to learn more about working with the media....

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