From entrepreneur to infopreneur: make money by selling Info Products

The "infopreneur" is a relatively new industry buzz word that is making waves because it opens doors for entrepreneurs to generate new revenue streams. Simply put, an infopreneur sells information.

Information products are offered in a variety of formats, including books, eBooks, special reports, audio, video, workbooks, brochures, suggestions and any method that can provide information. Many successful entrepreneurs have done this for years. Here are some examples:

* Joan Stewart is an expert in advertising and works http://www.PublicityHound.com. With over 100 special reports and audio recordings of conference hosting, Joan is a master infopreneur.

* Dottie Walters is the author of "Speak and Grow Rich" and several other books, and the founder of http://www.SpeakandGrowRich.com. In addition to his books published, Dottie sells audio programs, subscriptions to "share ideas," the magazine for speakers, and weekend-long seminars.

* Dan Poynter is the author of "The Self-Publishing Manual" and other books. This savvy infopreneur has built its business based on his experience in several areas: publishing, parachuting, which serves as an expert, and cats. Dan sells dozens of special reports and mailing lists through its website: http://www.parapublishing.com.

Benefits of Info Products

In addition to the additional products revenue stream generated information, there are many hidden benefits. For example, many authors treat their books like a business card, using them to open doors to new business opportunities. A book gives you more credibility and makes you more attractive to the media. With the rotation right on your topic, media exposure could bring a windfall of new business. Just look at any author who has made the Today Show or Oprah. Even an article in a local paper can take hundreds of readers buy your book.

When you add information products to your line, it runs a network of opportunities. Each product may appeal to each customer differently. Some may buy a product, others may buy another product and, ideally, most customers will come back to buy more products.

Each product offers the opportunity to reach new markets with your advertising efforts. It automatically creates a new reason to send a press release when you advertise a new product. You can also promote the new product for subscribers to the newsletter and other activities that your compliment. These opportunities to target marketing could change with each new product introduced since each could attract a different audience.

Giveaways are another fantastic use for info products. For example, you can reward new subscribers to your e-zine by giving away a free e-book. Or you can send your e-book to other entrepreneurs and allow them to distribute it for free, provided that all your contact information remains intact. This strategy eventually will bring you new customers and that all exposures are important for your audience.

You can also negotiate the rights to resell the content. Paulette Ensign creates bound tips booklets and sold them at thousands of companies who use them as gifts for their customers and employees. Not only does she make money selling the reprint rights to the pamphlets, but she reaches thousands of potential new customers.

What to write

Everyone is an expert in something. If you run a successful business, which makes you an expert in your field. Or maybe you're an expert in a sport hobbies, or other special abilities. Here are some tips for coming up with product ideas:

* Conduct a survey with customers and ask them what information they need or want to know.

* Teach people how to do something.

* Create a directory. You have a list of 50 or more resources that people need in your industry? Sell ​​it!

* Read books from your field of interest. There is a book that covers an important piece of information in a chapter that deserves to be extended? You could write an entire book or a special report on this subject?

* Make a list of potential customers that you can query and host teleseminars. You could pay for seminars, or offer them for free and sell records.

* Outline some topics and consider teaching at the local adult learning center or become a professional public speaker. You can also sell recordings of your live presentations.

* Producing a video recording of a, demonstration speech, or technique ..

* Take an inventory of people you know. Can you put in your projects? People like real examples and expert advice. Interview your peers, and include songs in print publications or audio products.

The keys to successful product information
In order to convince customers to obtain credit card and buy from you, your products must meet the following criteria:

* Credibility: Demonstrate that you have the credentials in your field. This is not the time to be timid. Publicize your education, experience, awards or achievements in the field who specialize. Foreigners are not going to buy from you unless you can demonstrate your ability to keep your promises.

* Quality: There are a lot of information products out there and some are decidedly poor. Make sure that everything that is produced is of high quality. Written documents should be professionally edited. Audio or video should be changed.

* Value: Is there a good balance in the pricing of products. Too many infopreneurs price of their products outside the ballpark. Check to see how your competitors are pricing their products. Some price products higher to demonstrate the extreme value of information they are selling. If you use this strategy, be sure to provide the information that is worth its weight at the time of checkout.

* Delivery: With electronic products such as e-books and reports, customers who purchase want instant gratification. Although it is possible to manually e-mail electronic products once a sale has been completed, it is best to create a system to automate the delivery process. A further advantage of automation is that you will not need to constantly check e-mail notifications of sales and you can actually make money and deliver products during sleep.

If you mail products, be sure to set up a streamlined process for shipping. Compare shipping options with the U.S. Post Office (www.usps.gov), United Parcel Service (www.ups.com), and Federal Express (www.FedEx.com).

* Marketing: No business can survive without marketing. You need to know that you are there to entice them to buy from you. A solid marketing plan is essential to success with info products.

* Development: All product information should be updated. At the same time, new products must be in development and should complement other products they have available. Think about how McDonald's structures its activities. The fast food chain is based on a staple products (Big Macs, fries, Quarter Pounders) and introduces new products throughout the year. Some products are only available for a limited time - a chance to test the viability of the market. The products that sell best are added to the menu permanently.

Marketing

If you are going to sell information products, you need a way to promote them. The first place to start is with a website. A website can reach a potential customer base that spans the globe. Your website allows you to establish your credibility, build a database of site visitors, and promote and sell your products directly.

Strategies to promote the products Info

* Hosting a website that specializes in topics related to your products info. Provide information as free as an example of what you have to offer. If you offer free information that is useful, you can eventually convert many of those free real users into buyers.

* Conduct public speaking commitments (including workshops, seminars and classes). Seminar speaking experience helps you gain credibility while gaining valuable exposure and experience.

* Hold teleconferences to share information. Ask peers to announce events in their e-zines or on their website. Even if you do not sell the product on the front, you're exposing people to your products.

* Distribute a newsletter or e-zine. This is an inexpensive yet valuable marketing to their customers.

* Up-sell and promote additional products when someone makes a purchase. Include a brochure about the products of others when you send an object or offer the buyer a special discount on a related product to the time of purchase.

* Establish yourself as an expert in your field to be seen and heard around the world. Participate in interviews, publish articles in print and online, and take every possible opportunity to get your name out there.

* Take advantage of media exposure. The radio is an inexpensive way to reach lots of people in a short period of time. Many talk radio programs accept experts through call-in. If the topic is interesting enough to reach a wide range of listeners, you could go do a radio tour right from the comfort of your own home. Print advertising is also beneficial. Search for news angles for your topic and contact newspaper, magazine, and TV journalists.

* Create an affiliate program. Offer other businesses the opportunity to sell your products and pay them a percentage of each sale.

* Swap advertising with websites and e-zines that reach your target market.

As you develop a plan to generate and sell its product information, take note of how others are doing. You might also want to buy some information from entrepreneurs that you admire so you can evaluate the content. Learn from those who have already happened so you can emulate their success. Soon you could generate income while you sleep.

For more resources on developing an infopreneur business, visit http://www.BusinessInfoGuide.com/infopreneur.htm ....